Dreams "Because sleep matters" (in-house)

Bed retailer Dreams has launched a TV ad featuring TeamGB and ParalympicsGB ahead of this summer's Tokyo Olympic Games.

The ad intersperses scenes from the Japanese city with clips of the athletes in training, revealing that sleep is a key part of their preparation.

The spot, produced by Re:production, promotes the brand’s Dream Team range of mattresses, pillows and toppers. It is Dreams' first ATL campaign with a licensed partnership.