Dreams selects Havas Media after three-way pitch

Agency won account previously managed by Starcom.

Dreams: Havas Media will help brand handle sponsorship of 2020 Olympics
Dreams: Havas Media will help brand handle sponsorship of 2020 Olympics

Havas Media has won the media planning and buying account for bed and mattress retailer Dreams.

The agency won the account – previously held by Starcom – after a pitch against another network agency and an independent shop.

Havas Media will work with Dreams on an "innovative, audience-led approach", as well as helping the brand around its sponsorship of Team GB at the 2020 Tokyo Olympics.

Tony Holdway, Dreams' chief marketing officer, said: "We’re so excited to start working with the team at Havas Media. They have demonstrated the right balance of strategic skill, creative ideas and practical delivery to help take our media and partnerships to the next level."

Matt Adams, chief executive of Havas Group Media UK and Ireland, called Dreams "a brand that has buckets of ambition".

Dreams' creative business is managed by M&C Saatchi. The agency was appointed to the £20m account in January 2017 following Dreams' split with Creature after only four months.

M&C Saatchi's first ad for the brand launched in April 2017 and introduced a new slogan: "What dreams are made of."