Dreams "Sleep like Log" by Uncommon Creative Studio

Bed retailer Dreams has launched a TV, radio and digital campaign by Uncommon Creative Studio.

Fronted by an inanimate sleep expert, Log, the work includes a 40-second ad directed by Adam & Dave and produced by Giles Skillicorn through Arts & Sciences.

As well as showcasing the brand's range, the work also delivers advice for achieving a good night's sleep.

The TV spot is supported by activity across BVOD, PVOD, radio and social media channels. Media planning and buying was handled by Havas Media.