Dreams "TeamGB" (in-house)

Bed retailer Dreams is launching a TV campaign promoting its title of 'Official Sleep Partner' ahead of the Beijing 2022 Winter Olympic and Paralympic Winter Games.

The spot, created in-house and produced by Re:production, features three Dreams ambassadors: Katie Ormerod (snowboarding), Lamin Deen (bobsleigh) and Millie Knight (Para alpine skiing). The campaign will be shown on screens from 31 January.

A winter spin on the creative launched for the Tokyo 2020 Olympic Games for the brand, the ad shows the importance of sleep to athletes’ preparation.