A new company, Advantage Publishing, has launched a magazine for
people who spend a lot of their business lives on the road.
The magazine, called Drivetime, is being distributed in hotel rooms
across the UK.
It will be published bi-monthly and given away free in over 450 hotels,
including the Grand Hotel in Brighton and certain hotels in the Hilton
and Holiday Inn chains. The initial print run is 25,000, but Advantage
was keen to stress that the title a high pass-on readership and that
demand from the hotels for extra copies of the first issue is high.
The magazine has a sales staff of three, headed by ad sales manager
Betty Smith. So far, it has attracted a handful of high-quality
advertisers including Seat, Ryanair and Peugeot, as well as ads for golf
courses, contact lenses and shaving foam.
Editor Peter Dowsett said: ’Drivetime has been designed to appeal to
this captive readership and is firmly positioned in the ABC1 market.’