Drivetime aims for captive readership of ABC1 hotel guests

A new company, Advantage Publishing, has launched a magazine for people who spend a lot of their business lives on the road.

A new company, Advantage Publishing, has launched a magazine for

people who spend a lot of their business lives on the road.



The magazine, called Drivetime, is being distributed in hotel rooms

across the UK.



It will be published bi-monthly and given away free in over 450 hotels,

including the Grand Hotel in Brighton and certain hotels in the Hilton

and Holiday Inn chains. The initial print run is 25,000, but Advantage

was keen to stress that the title a high pass-on readership and that

demand from the hotels for extra copies of the first issue is high.



The magazine has a sales staff of three, headed by ad sales manager

Betty Smith. So far, it has attracted a handful of high-quality

advertisers including Seat, Ryanair and Peugeot, as well as ads for golf

courses, contact lenses and shaving foam.



Editor Peter Dowsett said: ’Drivetime has been designed to appeal to

this captive readership and is firmly positioned in the ABC1 market.’



Topics

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content