Droga5 added to Unilever roster

NEW YORK - Unilever has added Droga5 to its roster by awarding it the digital account for its Suave shampoo brand.

Droga 5...added to Unilever roster
Droga 5...added to Unilever roster

It picked up the business following a pitch against AKQA, Razorfish and OgilvyOne, the incumbent.

The agency will now work with Unilever's in-house team to create a digital campaign for the brand, which will appear in spring 2010.

Unilever spends between $20 million and $25 million on media for the Suave brand every year in the US.

David Rubin, the haircare marketing director for Unilever US, said in a statement: "Droga5 brings formidable thinking, creative firepower and digital marketing excellence to the table, and we look forward to jointly pushing this great brand into the future."

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