Droga5 cranks MailChimp rhyming campaign to 11

MaleCrimp, FailChips and SnailPrimp follow singing "MailShrimp" campaign launch

MailChimp isn’t done making wacky puns based on its already silly name. The mass email service and NPR darling first rose to prominence in 2014 with an adorably mispronounced sponsorship of the hit podcast "Serial." Droga5 took the idea and ran with it, creating fake services like MailShrimp and JailBlimp. Four weeks ago, it quietly began rolling out campaigns for strange but very real products like The Fashion Week hairstyle MaleCrimp, crushed potato FailChips, pop band VeilHymn, gross fad facial SnailPrimp, music app WhaleSynth, absurdist film KaleLimp and social media contest NailChamp. But they had actually all been created by Droga5, and prospective customers who searched the names were directed to the reveal, that it was MailChimp by another name, as revealed in a new case study video out Tuesday. The fake activations will run in the U.S. and the UK through the end of March.

Credits

Creative Chairman
Chief Creative Officer
Executive Creative Director
Group Creative Director
Senior Copywriter
Senior Art Director
Copywriter
Art Director
Design Director
Senior Designer
Experience Design Director
Junior Experience Designer
Chief Creation Officer
Director of Interactive Production
Associate Director of Interactive Production
Executive Producer, Experiential
Senior Producer, Interactive
Producers Interactive
Integrated Producer
Director of Art Production
Executive Producer, Art
Co-Directors of Film Production
Senior Producer, Film
Associate Producer, Film
Music Supervisors
Senior Editor
Audio Mixer
Sr Integrated Production Business Managers
Director of Print Services
Senior Producer, Print
Retouching Studio Manager
Graphics Studio Manager
Quality Control Manager
Quality Control
Retouching Coordinator
Chief Strategy Officer
Co-Head of Strategy
Strategy Director
Senior Strategist
Strategist
Senior Communications Strategist
Senior Communications Strategist
Data Strategy Director
Data Strategist
Chief Operating Officer
Executive Group Director
Group Account Director
Account Director
Account Supervisor
Associate Account Manager
Global Head of PR
PR Manager
PR Coordinator
Head of Project Management
Project Managers
Counsel
Associate Counsel
Media Agency
PHD
Strategy Director
Director, Marketing Sciences
Associate Strategy Director
Associate Director Digital Investment
Interactive Production Company
PR Agency
PR Consultant
Mood Films
Director
DOP
1st Assistant Director
Producer
Production Design
Production Service Unit
Editorial
Editor
Movie Poster Photography
Artist Representation
Post Production
MPC
VFX Supervisor
Producer
Sound Factory
Mixer
Interactive Production Company
VeilHymn (Song +Video)
Record Company
Music Video Production Company
Executive Producer
Executive Producer
Line Producer
Conform/VFX
Colour
Colourist
Music Video Director
Music Video Editor
Cover Art Photography
Artist Representation
Interactive Production Company
FailChips
Interactive Production Company
Product Development
Photography
SnailPrimp
Event Production Company
Interactive Production Company
WhaleSynth
Interactive Production Company
NailChamp
Interactive Production Company
Promotional Photography
Artist Representation
MaleCrimp
Interactive Production Company
Photographer
Inception Mural
Illustrator
Artist Representation

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