At the time of writing, Williams and Droga5 had not signed contracts, but he is believed to be joining the agency as its chief strategist.
Williams joined Publicis in May 2014. It was revealed that he was leaving in Campaign’s iPad edition last week.
Droga5’s London office was set up in 2013 by the chief executive, Kevin Dundas, and the executive creative director, Nik Studzinski. The shop faltered on new business and the management team departed in 2014 and early 2015.
Since then, David Droga, the agency’s founder, has been doggedly pursuing the best talent to run the London office. He hired Bill Scott from Grey London as the chief executive and Wieden & Kennedy New York’s David Kolbusz as the chief creative officer.
Droga also approached Grey London’s Nils Leonard about a creative chairman role but was rebuffed.
Scott, Kolbusz and Williams are all Bartle Bogle Hegarty alumni. Scott and Williams worked at the shop at the same time, while Kolbusz joined at a later date.
Both Droga5 and Williams declined to comment on the story when approached.
Williams was the architect of Drugstore, Publicis’ innovation division.
Before Publicis, Williams spent nearly a decade at Mother, where he was a partner and chief strategic officer.