Campaign by 72andSunny sells the service as a collaboration platform for creativity
Cloud-based service Dropbox is defending its title as king of file syncing from providers such as Google and Apple offering similar services.
A fresh ad by 72andSunny shows the service as a collaboration platform that leverage the strengths of the cross-platform file-sharing utility.
While other providers offerings like Box.net are aimed at business and Apple's iCloud is for personal storage, Dropbox wants to encourage collaboration. The video "Creative Freedom" is part of a larger campaign that includes OOH ads.