It was directed by Marc Hawker & Ishbel Whitaker of Dark Fibre Films, the Oscar-shortlisted producers of Rize.
Drugstore Managing Partner Marc Cave said: "Imagine sitting in a darkened cinema and seeing this film. "It'll lull you, then unnerve you, then gobsmack you."
Extreme performance artist Jiva Parthipan underwent a short period of waterboarding to create the ad.
The Stuff of Life opens in 50 Picturehouse cinema screens nationwide from 9 May. It was filmed at 1,000 frames per second using one of only two Phantom HD cameras available in Europe.
Project: UNSUBSCRIBE 2008
Client: Sara MacNeice - Campaign Manager, Terrorism, Security & Human Rights
Brief: Encourage people to unsubscribe from the CIA ‘enhanced interrogation technique' of waterboarding
Creative Agency: Drugstore
Writer: Marc Hawker
Art director: Marc Hawker
Producer: Jennifer Jackson
Directors: Marc Hawker, Ishbel Whitaker
Production Company: Dark Fibre Films
Water Effects: Pennicott Payne
Music: Adam Freeland
Post Production: James Maclachlan at Prime Focus
Website design: Sam Collett, Russell Schaller