Dubai Palm resort appoints Walker Media

London - Kerzner International, the holiday resort developer, has appointed Walker Media to handle the estimated $10 million media planning and buying task for its luxury resort in Dubai.

Atlantis The Palm...Dubai Resort
Atlantis The Palm...Dubai Resort

Walker Media will handle planning and buying in the UK, Germany and Russia for the Atlantis The Palm resort in Dubai following its recent opening.

The appointment of Walker follows the selection of Team Saatchi to handle creative for the resort launch.

UK activity for the launch will commence later this month with a print campaign to support the resort.