Duck and Cover in online model search

Fashion brand Duck and Cover has launched a digital campaign to attract potential models to become the new face of its marketing activity.

Duck and Cover: launches model competition online
Duck and Cover: launches model competition online

The modelling competition can be entered via a dedicated website, wewantyourface.com, or via Facebook.

A public vote will decide the top five girls and boys, who will be invited to London to attend an open casting.

The campaign was created by Liverpool agency Uniform in collaboration with Duck and Cover's incumbent creative agencies Oink, Queen AbeeC and Bray Leino.

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