Duckworth Finn Grubb Waters has unveiled its first work for the
suncare range, Uvistat, since winning the account last year.
The press campaign consists of two executions targeting mums which will
appear in titles such as She, Essentials, Prima and Sainsbury’s: The
The first execution shows a large pair of sun-glasses through which the
reader can see two children playing in the sea. The strapline says
Uvistat gives a family five hours of waterproof protection.
The second execution focuses on the anti-ageing properties of the range,
showing a finger holding a blob of suncream in the shape of a cloud,
with children playing in the background.
Michael Finn, Duckworth Finn’s managing director, said: ’We’re trying to
target mums who want to protect their children’s skin while they
The campaign, which was written by James Fryer and art directed by Mike
London, will be backed by a spend of pounds 700,000. Media was planned
and bought by Motive.
Previous advertising campaigns from Uvistat have tended to concentrate
on the importance of high sun-protection factors. The suncare market in
the UK is worth pounds 174 million.
Duckworth Finn was awarded the accounts for Windsor Healthcare’s Uvistat
and Pharmaton multi-vitamins brands in August 1997. Advertising had
previously been split between the Symington Company and Miltons.