Duckworth Finn Grub Waters will unveil its first work for the
Daewoo 4x4 range this week with a press campaign launching two
The ads for the new five-door Musso and the three-door Korando aim to
highlight Daewoo’s commitment to hassle-free car buying and customer
’Bubble wrap’, written by Matt Lee and art directed by Pete Heyes,
concentrates on the excitement of going off road in the Daewoo Musso
while still feeling safe and protected. The ad features a replica of the
Andes mountain range covered in bubble wrap.
’The Daewoo campaign shows that by avoiding mud and mountain bikes, you
can say something powerful in the 4x4 market,’ Charlie Dawson, the
managing director at Duckworth Finn, said.
The agency was appointed to the business in January. It already handles
the advertising for Daewoo’s car models across Europe.
Photography on the ad was by Richard Mummery and media buying and
planning is through CIA Medianetwork.