Graham Duff, the chief executive of Zenith UK, is leaving after
eight years to become the chief executive of Granada's commercial
Duff will take over from Mick Desmond, who has been promoted to the
newly created role of managing director of Granada Broadcasting and
Zenith has already put its key management succession in place - Simon
Marquis has been promoted from managing director to chief executive and
the deputy managing director, Tim Greatrex, will take over as the
Desmond's new role combines the management of the Enterprises division
(including advertising sales) and broadcasting (including the company's
six ITV franchises and its multichannel interests - ITV Digital, ITV2
and ITV Sport) for the first time.
Desmond, who is also the chairman of the ITV Agency Committee, will take
up the newly created role of chairman of Granada Enterprises.
He said: "My brief is to bring a more commercial focus to the licensing
and broadcasting proposition. It will be a big challenge to try and
reverse some of the current trends and create a stronger ITV."
Duff will join Granada's executive board and report to Desmond alongside
Simon Shaps, who recently became the head of Granada content.
Desmond also considered internal candidates, thought to have included
the group sales director, Simon Pardon, for the Enterprises chief
executive post, but he said: "We needed to bring some fresh blood into
the organisation and Graham, with his experience at a major buying point
and client contacts, brings an extra edge."
Duff said: "When I became the chief executive of Zenith, it was the
perfect template for an early 90s media agency, but I'm leaving a
template for a broad-range media services agency for the millennium.
"Similarly, Granada seems to be a sales organisation for the late 90s
and there needs to be a shift of emphasis to bring it up to date to
enable it to deal with the changing face of media over the next five or