Dulux "Observations" by BMF

The Dulux dog is back to lend a paw to decorators across Australia and New Zealand and share some of his thoughts about paint - and the future.

The Old English Sheepdog has been the brand's mascot for 65 years and, as he explains in the ad, he's seen a lot in his time.

This enlightened dog knows a thing or two about the scientific advancements in paint and how important it is to use the right quality product.

The integrated campaign runs on Dulux-owned channels, with bespoke film executions for social, pre-roll, TV and cinema, supported by activity across out-of-home, print, online, social, and instore.


Director marketing and innovation, Dulux
Marketing manager
Senior brand managers
Product manager
Digital marketing manager
Executive creative director
Associate creative directors
Client services director
Account director
Account managers
Agency producer
Production company
Post production
Music and sound production