'Dumb Ways to Die' enjoys a bloody Valentine

Those anarchic marketers at Melbourne's Metro Trains are at it again.

Dumb Ways to Valentine: going for another viral hit
Dumb Ways to Valentine: going for another viral hit

Not content with the massive viral hit of last year, Dumb Ways to Die, the train authority has released a Valentine’s Day version. Watch out for a heartbreaking and bloody Valentine.

Client: Metro Trains (Melbourne)

Agency: McCann Melbourne