Dunelm has launched a brand campaign depicting the "universal truths of home".
The ad features a series of vignettes based on real-life stories shared by the brand’s customers and staff – from the now familiar scene of a woman attempting a video meeting at work, while her small child runs around in the background, to the timeless struggle of getting a bed sheet to fit over a mattress topper.
It includes a 90-second film, while a 30-second edit will be shown on TV, and it will be supported by digital, radio, social and in-store activity.
The campaign was created by Bronwyn Sweeney and Loren Cook, and directed by Jesper Ericstam through Nice Shirt. Goodstuff is the media agency.