Dunelm seeks shop for creative account

Dunelm, the home-furnishings retailer, is on the hunt for an agency to handle its creative work.

Dunelm: seeking shop for creative account
Dunelm: seeking shop for creative account

MWO is the incumbent on the business and has not been asked to repitch. The process is being handled by AAR.

In March, MWO created a campaign to promote Dunelm’s range of memory-foam mattresses.

Last year, Dunelm was the launch sponsor for ITV’s new pay-TV channel, ITV Encore. ITV Creative de-veloped Dunelm’s branding and idents.

A Dunelm spokesman said: "We would like to thank the team at MWO for their creative support and advice they have provided Dunelm over the past three years. 

"We are currently seeking a new agency to support our next phase of growth."