Dunkin' Donuts "#WTFast" campaign takes flight in a fuchsia wingsuit

DigitasLBi showcases online ordering app with a 120mph donut run

Dunkin’ Donuts takes "stunt" marketing to new heights in a 30-second TV spot from DigitasLBi. Wingsuit BASE jumper Ellen Brennan leaps from a French mountaintop and glides to a custom-built Dunkin’ Donuts 3,000 feet below. As part of a promotion for the breakfast chain’s On-The-Go Ordering app, she snatched a waiting DD bag while still in the air, becoming the first person ever to successfully grab an object during a wingsuit flight. A 60-second version of the ad is running online. Multiple action cinematographers captured Brennan’s 30 attempts, and fans can relive the challenge with an online behind-the-scenes video and a 360-degree in-flight video.

Credits

Creative:
Chief creative officer
Executive creative director
Senior vice president creative
Group creative director/art director
Group creative director/ copywriter
Associate creative director
Art director
Copywriter
Designer
Vice president executive producer
Account:
Senior vice president account director
Account manager
Production company
Post production
Vice president, editor
Editor/motion graphics
Post production
Editor
Post production
Post production

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

SUBSCRIBE