DuPont awards further business to Y&R

LONDON - DuPont has expanded its existing relationship with Young & Rubicam and awarded the agency its $15 millon Advanced Fibers Systems business in the US.

The AFS products include Kevlar, Nomex and Teflon. Y&R already holds the business in Europe, which is run through its office in Geneva. The business had previously been handled by RT&E in Wilmington, Delaware.

According to Stephanie Kugleman, chief executive office of Y&R, New York: "It is always satisfying to win additional business from an existing client. This assignment is a truly integrated win with advertising coming from Y&R, WCJ doing direct work and Brand Dialogue playing an interactive role."

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