The AFS products include Kevlar, Nomex and Teflon. Y&R already holds the business in Europe, which is run through its office in Geneva. The business had previously been handled by RT&E in Wilmington, Delaware.
According to Stephanie Kugleman, chief executive office of Y&R, New York: "It is always satisfying to win additional business from an existing client. This assignment is a truly integrated win with advertising coming from Y&R, WCJ doing direct work and Brand Dialogue playing an interactive role."