- DuPont, the energy and chemicals company, has invited roster and non-roster shops to pitch for an estimated $50 million (£30 million) plus global corporate image campaign.
It is understood that roster shops Saatchi & Saatchi, BBDO Worldwide and Young & Rubicam have been invited to present against J Walter Thompson and Ogilvy & Mather, both New York.
Y&R handles DuPont's Lycra and Silverstone brands while BBDO handles Stainmaster carpets. Saatchis most recent image effort for DuPont was its 'Human Elements' campaign.
A decision is expected as early as January. The review could see the end of the DuPont tagline: "Better things for better living," created by BBDO in 1935.
DuPont, which owns the trademarks to such names as Teflon, recently spun off oil company Conoco and spent more than $3 billion to acquire various pharmaceutical and agricultural companies.
