DuPont puts $50m global task in play

- DuPont, the energy and chemicals company, has invited roster and non-roster shops to pitch for an estimated $50 million (£30 million) plus global corporate image campaign.

- DuPont, the energy and chemicals company, has invited roster and non-roster shops to pitch for an estimated $50 million (£30 million) plus global corporate image campaign.

It is understood that roster shops Saatchi & Saatchi, BBDO Worldwide and Young & Rubicam have been invited to present against J Walter Thompson and Ogilvy & Mather, both New York.

Y&R handles DuPont's Lycra and Silverstone brands while BBDO handles Stainmaster carpets. Saatchis most recent image effort for DuPont was its 'Human Elements' campaign.

A decision is expected as early as January. The review could see the end of the DuPont tagline: "Better things for better living," created by BBDO in 1935.

DuPont, which owns the trademarks to such names as Teflon, recently spun off oil company Conoco and spent more than $3 billion to acquire various pharmaceutical and agricultural companies.







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