Jonathan Durden has quit PHD, the media agency he co-founded, to join Miles Calcraft Briginshaw Duffy.
The former PHD president joins MCBD as a partner, with a brief to help the agency on new-business pitches and to advise on acquisitions and business development. He will also work with Giles Hedger and Andy Nairn, the MCBD joint planning directors.
Durden said: "I've done 30 years of media and I think I deserve a change, and I know that the succession management at PHD leaves the company in good shape.
"MCBD is ambitious and has strength across the board. I'm going to inject some energy into it and help it grow."
The MCBD founding partner, Helen Calcraft, added: "Durden is a unique talent."
His appointment reunites him with the MCBD founding partner Jeremy Miles. They worked together on BT in the early 90s, when Miles ran the account at Abbott Mead Vickers BBDO.
More recently, Durden worked with MCBD and the PR company Band & Brown on the joint pitch for the Edge Foundation, an organisation that aims to change perceptions of vocational learning among 14- to 25-year-olds.
Durden's departure marks the end of an era at PHD. He is the final founding partner to leave. Last year, David Pattison quit as the worldwide chief executive to join the i-level holding company, ILG Digital. Nick Horswell left in 2001 and runs the consultancy Uncle.
Durden leaves PHD in the hands of the chief executive, Morag Blazey, the chief strategy officer, Louise Jones, and the managing director, Daren Rubins. The chairman, Tess Alps, left in 2005 to head up Thinkbox, the TV marketing body.
- Perspective, page 19.