Durex "Freedom" by Havas London

Condom brand Durex has marked the lifting of pandemic restrictions with billboards declaring "Freedom".

The campaign for the Reckitt-owned brand was devised by Havas London. The creative was by Amy-Rose Lynch.

The billboards, which will appear across London for the next week, depict a giant condom wrapper with the word "Freedom" in place of the Durex logo, accompanied by the line "It’s here. Enjoy it."

Credits

Client
Senior brand manager
Marketing manager, wellness
Creative agency
Reckitt global ECD and creative partner
Creative

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