Condom brand Durex has marked the lifting of pandemic restrictions with billboards declaring "Freedom".
The campaign for the Reckitt-owned brand was devised by Havas London. The creative was by Amy-Rose Lynch.
The billboards, which will appear across London for the next week, depict a giant condom wrapper with the word "Freedom" in place of the Durex logo, accompanied by the line "It’s here. Enjoy it."