Durex "Let's not go back to normal" by Havas London

As countries prepare to ease lockdown restrictions, Durex reminds people that "normal" wasn't good enough.

Pointing to norms such as shaming women who carry condoms, men not wearing them because they don’t like the "feel," or STIs that are preventable, the brand encourages people to reset "normal" in sex. It is the latest execution of Durex’s "Challenge the norms" positioning, which launched earlier this year and tackles sexual taboos, stigmas and outdated, non-inclusive attitudes. The work was created by Greg Ormrod and Thomas Worthington. 

Credits

Brand
Global category director, sexual wellbeing, RB
Global brand director, sexual wellbeing, RB
Creative agency
RB global ECD / creative partner
Global brand director
Managing partner
Business director
Senior account manager
Strategy partner
Senior producer
Head of design
Designer