Durex "#MySexMyWay" by Havas London

As Durex launches its largest ever sex survey for the UK's LGBTQ+ community, its campaign celebrates those who have overcome personal and societal hurdles to live their sex life their way.

The work revolves around empowered statements and stories evoking an attitude of people who embrace their identity and sexuality proudly and unapologetically. 

The social and digital campaign will appear in LGBTQ+ spaces, including partnerships with the dating apps HER and Grindr. There will also be a series of articles on the subject of queer sex and a live "re-sex education" event on HER with queer sex therapist Casey Tanner. Influencers including Rose Ellen Dix, Mélanie Lehmann, Jamie Windust and Tanya Compas are involved, while the photography incorporates more inclusive and diverse imagery. Durex has also partnered The Proud Trust to roll out an inclusive sexual health toolkit to help young people explore and express their identity and sexuality their way. 

The work was created by Ben Clapp, Stevie Lynch and Hollie Illes.


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