Durex is urging couples to put down their phones and have sex in a new online campaign that also champions Earth Hour. TMW created the work, in which couples are obsessed not with each other but their phones and computers. Towards the end of the ad, they put down their devices and turn their attentions to each other, as lights across the world are switched off. As well as promoting Durex, the campaign is designed to bring attention to Earth Hour on 29 March, when people turn off non-essential electronics as a token of their commitment to the environment. It was written by Laura Parker, art directed by Marcus Aitman and directed by Charlie Phillips through Mind’s Eye.