Dutch cat litter brand tackles UK with London 'poop-up' shop

Poopy Cat, a Dutch company that sells disposable cardboard cat litter boxes by subscription, is visiting London with plans for its own spin on the 'pop-up' shop.

Poopy Cat founder Thomas Vles with his cats
Poopy Cat founder Thomas Vles with his cats

The brand is installing a ‘poop-up’ store – for just one day – at the Old Street roundabout in East London as part of a PR-led strategy that has also seen its founder Thomas Vles cycle with his cats to London from Amsterdam.

The store will showcase the brand’s original litter box, launched in 2013, for which it charges subscribers £24.95 for a four-pack delivered by post that it claims will last four weeks, and a newer product called Blocks.

Blocks, also made out of cardboard, is a cat playhouse that owners build themselves from a selection of modules. The company funded its launch using online crowdfunding platform Kickstarter earlier this year and has attracted more than 1,500 pre-orders.

Vles said: "I know how much the British love their animals and from the overwhelming response we had to our online videos and Kickstarter campaign we knew that the UK had to be next for Poopy Cat.
"We are excited to bring our innovative, sustainable products to the UK and add some fun to product areas that have often been overlooked until now."


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