Dutch hotshop 180 hires two new partners

Amsterdam-based creative agency 180, which recently won the multi-million pound pan-European account for Dunlop tyres, has hired Ollie Watson and Peter Cline, bringing the number of partners to six.

Amsterdam-based creative agency 180, which recently won the multi-million pound pan-European account for Dunlop tyres, has hired Ollie Watson and Peter Cline, bringing the number of partners to six.

Watson joins as creative director from a stint as an art director and director in Copenhagen supplemented with freelance work for Leagas Delaney's London and Rome offices. He will work with existing creative director and partner Lorenzo de Rita.

The two worked together at Wieden & Kennedy's Amsterdam office between 1995 and 1998 on Nike and Coca-Cola.

Peter Cine is new head of broadcast and digital production. He has worked on campaigns for Nike and Microsoft whilst working also working at Weiden & Kennedy in Amsterdam and the US.

180 won the Dunlop business last week, winning a pitch with Springer & Jacoby International and ousting Abbot Mead Vickers from the account.



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