DWA wins Logitech digital media business

LONDON - Logitech has appointed DWA as its European digital media planning and buying agency following a three-way pitch.

Logitech...DWA wins media account
Logitech...DWA wins media account

The agency will oversee a pan-European campaign in the run-up to Christmas, promoting the company’s webcam products.

Chris Bagnall, client services director at DWA, said: “As a media agency that specialises in media planning and buying for technology companies, this win is not only testament to DWA’s knowledge and understanding of how consumers buy technology products, but also proves our strengths and credentials in the digital media market.”