Dweck wins Viacom assignment

- The UPN, the Viacom owned US television network, has appointed Dweck, New York, to handle its estimated $25 million (£15 million) advertising account following a three way competitive pitch.

- The UPN, the Viacom owned US television network, has appointed Dweck, New York, to handle its estimated $25 million (£15 million) advertising account following a three way competitive pitch.

Dweck, which was formerly known as Dweck & Campbell, shot it out against DDB Needham, Los Angeles, and West Wayne, Atlanta, to win the account.





Topics