DWP "Get to know your pension" by M&C Saatchi

The Department for Work and Pensions personifies a pension as an extension of an individual in a simple campaign encouraging people to save towards their retirement.

The mini-me pension works alongside the person in their day-to-day life in ads that will run for seven weeks across TV, video-on-demand, digital out-of-home, social media and radio. The work was created by Dan McCormack and Luke Boggins at M&C Saatchi and directed by Christian Bevilacqua through HunkyDory Films. 


Head of pensions marketing and campaigns
Head of workplace pensions
Creative agency
Chief creative officer
Executive creative director
Creative team
Agency producer
Film production
Film producer
Media planning agency
Media planning team
Media buying agency

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member