DWP "Get to know your pension" by M&C Saatchi

The Department for Work and Pensions personifies a pension as an extension of an individual in a simple campaign encouraging people to save towards their retirement.

The mini-me pension works alongside the person in their day-to-day life in ads that will run for seven weeks across TV, video-on-demand, digital out-of-home, social media and radio. The work was created by Dan McCormack and Luke Boggins at M&C Saatchi and directed by Christian Bevilacqua through HunkyDory Films. 

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