Dyson appoints R/GA as global digital shop

Dyson, the vacuum cleaner brand, has appointed R/GA London as its global digital agency of record after a competitive pitch.

Dyson: global strategic activity
Dyson: global strategic activity

There is no incumbent on the account. Dyson previously handled the work in-house.

R/GA London has been tasked with global strategic activity for the brand.

Matt Lodder, the vice-president and managing director at R/GA London, said: "It’s a real privilege to partner with such an iconic British brand that shares our own DNA in design and innovation. We can’t wait to start collaborating together."

Richard Seagers, the global digital product director at Dyson, said: "We’re very excited to be working with R/GA London.

"We wanted to partner with an agency that shares our enthusiasm. And R/GA’s strategic expertise and unique ability to develop both digital services and culturally relevant communications will enable us to continue to drive our digital strategy even further over the coming years."