Dyson launches its first UK concept store in London

Design and technology brand Dyson has opened an interactive store on London's Oxford Street.

Dyson launches its first UK concept store in London
Dyson launches its first UK concept store in London

With technology at the heart of the store's design, the 'Dyson Demo' space showcases the brand's technology portfolio, including vacuum cleaners, fans and its new hair dryer, and allows visitors to try the products before they buy.

The space also enables consumers to explore what goes on in Dyson’s engineering labs and offers advice on how to get the best from a Dyson machine. 

Hair-drying techniques are simulated on the first floor to show how Dyson's Supersonic hair dryer works. There is also a Dyson Supersonic hair dryer salon where visitors can book a styling demonstration with the hair dryer and try out the product. The first 300 customers to purchase the product from the Dyson Demo will receive a limited edition leather storage case.

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For more activations and experiential campaigns in London, download our latest report, London's Experiential Playground.

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