Dyson opens Bluewater pop-up to showcase technology

Dyson has created a pop-up at Bluewater shopping centre with engagement zones including Healthy Home, Allergy and Transform Cleaning.

Dyson opens Bluewater pop-up to showcase technology
Dyson opens Bluewater pop-up to showcase technology

The 430 sq ft Dyson concept store, which will be open for a six-month period until January 2017, will showcase the brand's new hairdryer highlighting the technology in a hands-on environment.

This follows the news that Eurostar has set up an interactive installation at Bluewater to promote its new fleet of trains and destinations.

Sharon Smith, commercial partnerships manager at Bluewater welcomed the high profile brands to Bluewater.

"The focus for Dyson and Eurostar has been creating engaging experiences, allowing Bluewater’s guests to immerse themselves in the respective brands.

"It is also a great endorsement of Bluewater that these experiences are one-of-a-kind, being only available in the UK at Bluewater."

Bluewater has also welcomed London based initiative, Ice Cream Entrepreneurs (ICE), which focuses on providing 18-24 year olds with employability skills, experiences and opportunities. The team has installed a traditional Rolls Royce Phantom 2, which serves Wall's ice cream to visitors. 

Dyson opened an interactive store on London's Oxford Street earlier this month. With technology at the heart of the store's design, the 'Dyson Demo' space showcases the brand's technology portfolio, including vacuum cleaners, fans and its new hair dryer, and allows visitors to try the products before they buy.

For your daily hit of news from the brand experience community, weekly brands and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.