Dyson "Rethinkers" by Livity

Dyson has decided that in order to attract creative, brilliant job candidates, it needs to demonstrate in its application process that it has those same qualities.

The household tech company created a series of cryptic challenges designed to identify the "world’s brightest minds" by testing "ingenuity, wrong thinking and perseverance" – with the first of these an introductory video containing a hidden message. Applicants completing all of the challenges will get the chance to win a trip to Dyson’s secret technology campus and meet chief executive Max Conze.