e-books fail to excite consumers

Despite the hype, consumers do not believe the e-book will replace the traditional paperback, according to a new survey.

LONDON (Brand Republic) - Despite the hype, consumers do not believe the e-book will replace the traditional paperback, according to a new survey.

The survey by US magazine Publishers Weekly found that 60% of the 1,140 book-buyers questioned were unfamiliar with the e-book format and only four believed e-books would replace the paper format.

Microsoft recently announced partnerships with Amazon and Barnes&Noble.com to offer digital books which can be downloaded on to a PC or handheld device. (Ananova)

www.Barnes&Noble.com

www.Amazon.com



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