E-cigarette brand launches with Reservoir Dogs pastiche

Production company DHP has created a film for new e-cigarette brand 7Stripe, playing on a torture scene from Quentin Tarantino movie Reservoir Dogs.

7Stripe: film shows a tied-up man being covered in petrol
7Stripe: film shows a tied-up man being covered in petrol

7Stripe owner Mulbridge engaged PR agency Hudson Sandler to raise awareness of its product, which launched earlier this week.

Hudson Sandler invited ideas for a viral film from a number of production companies and awarded the brief to DHP, which conceived the idea. The director was Ben Collins.