E-Type, the independent internet sales house, has scooped the
contract to sell advertising for the motorbike racing website MB4U.
A team of three sales executives - Kit Harvey, Victoria Parkin and Matt
Canon - are talking to major motorbike manufacturers, such as Suzuki and
Kawasaki, about banners, sponsorships and promotions on MB4U.
The site is a title sponsor of the British Superbike Championship and
will play host to the official websites of world superbike champion Carl
Fogarty and former world champion Barry Sheen.
MB4U includes rider memorabilia auctions, competitions, ticket
giveaways, race news and rider interviews.
Robert Gay, a director of E-Type, said: ’We won’t go out to potential
advertisers and say: ’we’ve got 20 sites, some of which target men’,
because that gets poor results and clients will not come back. Instead,
we’ll offer MB4U on its own to targeted advertisers.’
E-Type is part of the Media Initiatives Group, which also owns an
ambient media company of the same name, as well as Concourse Media,
which offers advertising on railway station concourses.
E-Type specialises in youth and sports websites. It also represents the
ISPs ClaraNET and FreeUK.