EA Codemasters "Grid Legends: Man. machine" by 20something

EA Codemasters is promoting the launch of the latest instalment of its Grid Legends racing game series, with a campaign created by 20something.

A 60-second online video brings the game’s narrative to life for viewers by dramatising the concept of ‘the racing driver’ and his character’s off-track passions.

The spot was directed by Laurence Dunmore and produced by Anthony Taylor and Adam Farley through Kode Media. Elliott Starr was head of copy at the agency.

Credits

Director of integrated communications
Brand director
Associate brand manager
Creative agency
Creative/head of copy
Executive creative director
Account manager
Business director
Strategy partner
Production company
Director
Executive producer
Production designer
Music

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