EA Games appoints Agency Republic to launch ad task

LONDON - EA Games has appointed Agency Republic to handle the global through-the-line advertising for the launch of its new first-person shooter computer game, Battlefield Bad Company 2.

EA Games…integrated brief
EA Games…integrated brief

The agency scooped the business after a pitch against two undisclosed agencies.

Wieden & Kennedy Amsterdam, which has previously produced a number of campaigns for EA, was not involved in the pitch.

As well as producing digital advertising for the game, the agency has also been briefed to produce a TV campaign that will launch in the run-up to its release early next year.

Agency Republic has produced digital advertising for a number of computer games in the past, including Sony Computer Entertainment's Killzone 2, which scooped a silver at this year's Cannes. The appointment comes in the same week that Agency Republic won the digital advertising account for Premier Foods' Hovis after a final pitch against Work Club.

Agency Republic will handle all of Hovis' digital communications. The brand had previously worked with digital agencies on a project-by-project basis, including the Manchester-based Code.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus