EA Sports Fifa 10 'keepie uppie challenge' by Wieden + Kennedy Amsterdam

Wieden+Kennedy Amsterdam has launched a new viral promoting EA SPORTS FIFA10 featuring some of the world's best footballers undertaking a blindfolded Keepie Uppie Challenge.

The EA SPORTS Blindfolded Keepie Uppie Challenge is hosted on a dedicated You Tube Channel https://www.youtube.com/blindkeepieuppie encouraging viewers to respond to the challenge with their own personal attempts.