EA Sports Fifa 18 "More than a game" by Adam & Eve/DDB

EA Sports and Adam & Eve/DDB created a new skill move in Fifa 18 for a campaign launching the game.

Cristiano Ronaldo, the game’s cover star, performs the move, called "El Tornado", on the pitch of Real Madrid’s stadium. An ad shows how El Tornado could move from the game to professional football and pop culture. It was created by Tim Vance, Paul Knott, Rasmus Smith-Bech and Jonas Roth, and directed by Adam Berg through Smuggler. 

Credits

Brand/product
Group chief creative officer
Chief creative officer
Creative directors
Agency producer
Agency assistant producer
CEO
Managing partner
Account director
Account manager
Designer/typographer
Media agency
Media planners
Production company
Executive producer
Producer
Director
Editing company
Post production
Executive producer
VFX creative director
Colourist
Lead after effects
Music supervisor
Audio post production
Additional content production
Executive producer
Post producer
Senior motion graphics
Assistant motion graphics
Content director
Content DOP

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