EA Sports "Fifa 21 - Feel next level" by Adam & Eve/DDB

EA has released an astonishingly realistic looking campaign to promote Fifa 21 on the recently launched PlayStation 5 and Xbox Series X.

The ad follows players, including Liverpool's Trent Alexander Arnold, Atlético Madrid's João Félix, Borussia Dortmund's Erling Braut and Paris Saint-Germain's Kylian Mbappé, as they show off their skills in the beautiful game. 

It ends as the players celebrate their respective goals, prompting the tagline "feel next level".

The work was written by Selma Ahmed, art directed by Genevieve Gransden and directed by Finn Keenan through Riff Raff Films.

In October, EA Sports kicked off its Fifa 21 campaign with an ad narrated by French footballer Mbappé.

Credits

Brand
Sr. director, head of creative
Senior group producer
Senior producer
Producer
Associate creative director
Associate creative
Assistant editor
Marcom strategy lead
Chief creative officer
Copywriter
Art director
Agency producers
Joint CEO
Account director
Account manager
Media agency
Production company
Executive producer
Producer
Director
Editing company
Post production
MPC
VFX supervisor
3D artist
Colourist
EA production
Game capture manager
Director of global cinematics
Cinematic creative director
Technical designers
Sr media producer
Cinematic artists
Sr cinematic line producer
Technical designer
Cinematic artist
Technical cinematic artist
Animator
Cinematic artist
Lead lighter
Lighter
Animator
Lead cinematic technical designer
Music supervisor
Music re-mixing
Audio post production
Soundtrack composer