EA Sports "Fifa 21 - Win as one" by Adam & Eve/DDB

The launch campaign for Fifa 21 champions a spirit of collaboration as it follows football crews around the world gathering to play the game.

Moving away from a competitive "winner takes all" attitude, the ad spotlights unique teams from street footballers to crews united by fashion. French footballer Kylian Mbappé narrates and appears in the film. 

Park Pictures’ Terence Neale directed the action remotely, in partnership with VFX and design studio Black Kite. DOP Kaname Onoyama shot the ad exclusively on an iPhone, with all footage captured under Covid restrictions in London, Paris, Berlin, Los Angeles, New York and South Korea. 

The work was written by Selma Ahmed and art directed by Genevieve Gransden. 


VP Brand
Head of marcom creative
Associate creative director
Global marketing strategy lead
Group senior producer
Chief creative officer
Creative directors
Art director
Head of film
Agency producer
Chief strategy officer
Joint CEO
Account director
Account manager
Media agency
Production company
Executive producers
Cinematographer (Paris unit)
Art director
Editing company
Post production
Post producer
VFX supervisor
Music supervisor
Soundtrack name and composer
Audio post production
Sound design & mix
Audio producer

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member