EADS, which manufacturers Airbus, is conducting the review out of its headquarters in Germany. It is at the early stages of putting together a pitch, which will cover corporate advertising for Airbus and its other products.
The search for a media agency follows news of a creative agency pitch for the business (Campaign, 6 October). A part of the task will be to advertise the much-hyped launch of the giant Airbus A380 passenger plane, which has already had to be put back until next year.
Activity is expected to be business-to-business in focus, with some limited advertising in the consumer sector.
EADS now owns 100 per cent of Airbus, having acquired BAE Systems' 20 per cent stake. This followed a management restructure at Airbus, which saw the departure of Christian Streiff as its chief executive. EADS has revenues of EUR34.2 billion and employs 113,000 staff.