Ear to the Ground wins River Island and Vimto accounts

River Island, Vimto and spirits company Quintessential Brands have appointed Ear To The Ground across a number of projects and campaigns in 2015.

Ear To The Ground announces three new account wins
Ear To The Ground announces three new account wins

The brand experience agency has been tasked with unlocking music fan-bases for its new clients.

Ear To The Ground will work across platform development, talent procurement, fan-generated content and brand experience for its new clients. It will also develop a creative strategy to relaunch a brand with a 'rich music heritage' in Autumn 2015.

Steve Smith, chief executive of the agency, said all three brands were impressed by Ear To The Ground’s 'Fanatic’ planning and insight department, which works to understand the psychology of fans through research and trend-tracking. 

He added: "Ear to the Ground was originally borne out of the music industry but over the last three years we've seen growth with a portfolio of clients looking to get more from their sport partnerships, including Nike, UEFA and Samsung.

"We love sport but it's great to get back in the studio, in front of the speakers and on the dance floor with three clients that want to connect with fans and do great work in music."

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