Earl of East "Scents of Belonging" by Uncommon Creative Studio

Fragrance and lifestyle brand Earl of East is promoting a range of candles inspired by refugees' memories of home via a film and print campaign.

The work by Uncommon Creative Studio showcases the brand's Scents of Belonging range, which was made in collaboration with refugees from Syria, Iran and Nigeria. Profits are being donated to refugee chairty Choose Love.

A launch film, directed by Syrian filmmaker and rights activist Hassan Akkad, reveals refugees' memories of home. Print ads are running in The Guardian, supported by an in-store window display at Earl of East’s London flagship.

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